In this panel discussion, we delve into the critical role of media relations in poverty law advocacy. From building trust with journalists to navigating the complexities of media coverage, our panelists will explore strategies for leveraging the media to benefit our clients and advance social justice causes, and ethical implications. Topics will include building trust with journalists, preparing clients for media engagement, understanding the impact of media coverage on litigation, client narratives, policy advocacy, and fundraising efforts. Learn how to harness the power of media relations to amplify the voices of those we serve and effect meaningful change in our communities. One attorney panelist shares a wealth of experience utilizing media in her consumer and housing law practice. Our communications panelist regularly addresses the needs of both clients and media.